Privacy Policy

Effective date: June 5, 2026 · Last updated: June 5, 2026

Massey & Associates Consulting Solutions ("MACS," "we," "us," or "our") is committed to protecting the personal information of students, institutions, clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information in connection with our website, services, reports, analytics, coaching, courses, and institutional programs. By using our website or services, you agree to the practices described here.

1. Information We Collect

We may collect the following categories of information:

• Personal information — such as name, email address, phone number, job title, institution, account information, registration details, and information provided when contacting us or using our services.
• Institutional and student data — information provided by educational institutions under contract, which may include student performance data, academic data, assessment-related data, coaching-related data, and other information used to provide contracted services, analytics, student success support, or reports.
• Usage and technical data — such as browser type, device information, IP address, pages visited, referring pages, time spent on the website, and other information collected through cookies or similar technologies.
• Communications data — information contained in emails, forms, support requests, surveys, or other communications with us.

2. How We Use Information

We use information to:

• Provide, operate, and improve our services, courses, coaching, analytics, reports, and institutional programs.
• Generate student success, performance, predictive, or institutional reports where applicable.
• Communicate with institutions, clients, users, and website visitors.
• Provide support, updates, resources, and service-related information.
• Maintain security, prevent misuse, and troubleshoot platform or service issues.
• Comply with contractual obligations, institutional agreements, legal requirements, and applicable regulations.
• Improve website functionality, user experience, analytics, and service quality.

We do not sell student data or institutional data.

3. Institutional and Student Data

When MACS receives student or institutional data from an educational institution, we use that data only for the purposes authorized by the applicable agreement with the institution and as necessary to provide contracted services. Institutions are responsible for ensuring that they have the legal authority to share student data with MACS.

Where applicable, MACS handles student data in accordance with institutional agreements, confidentiality obligations, and applicable student privacy requirements. Unless permitted by the applicable agreement or required by law, MACS does not use student data for unrelated marketing purposes and does not re-disclose student data to unauthorized third parties.

4. De-Identified or Aggregated Information

We may use de-identified, anonymized, or aggregated information to improve our services, evaluate program effectiveness, conduct analytics, develop reports, or improve institutional support. We do not attempt to re-identify de-identified information except as permitted by law or contract.

5. Sharing of Information

We may share information with:

• Partner institutions — to provide contracted services, reports, analytics, and student success support.
• Service providers — trusted vendors who support our operations, such as hosting providers, analytics services, email platforms, cloud storage, security tools, and technical support providers. These providers are authorized to use information only as needed to provide services to us.
• Legal or compliance purposes — when required to comply with applicable laws, regulations, court orders, subpoenas, institutional obligations, or lawful requests.
• Business transactions — in connection with a merger, acquisition, restructuring, financing, or transfer of business assets, subject to appropriate confidentiality protections.

We do not sell or rent personal information.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or misuse. These safeguards may include access controls, secure storage, vendor oversight, confidentiality practices, and other appropriate measures. No system can guarantee complete security. Users are responsible for maintaining the confidentiality of their login credentials and promptly notifying us of any suspected unauthorized use.

7. Data Retention

We retain information only as long as reasonably necessary to provide services, comply with institutional agreements, fulfill legal or contractual obligations, resolve disputes, maintain security, and support legitimate business purposes. Student and institutional data may be retained or deleted in accordance with the applicable agreement with the institution.

8. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to support website functionality, analyze usage, improve performance, and enhance user experience. Users may disable cookies through their browser settings, although some website features may not function properly. If we use analytics, advertising, or similar tracking tools, additional notice or consent options may be provided where required by law.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, or restrictions on certain personal information. You may also have the right to opt out of promotional communications. For student data provided by an institution, requests may need to be directed to the institution, which controls the student record. To make a privacy request, please contact us using the information below.

10. Marketing Communications

You may opt out of promotional emails by following the unsubscribe instructions in the email or by contacting us directly. We may still send non-promotional communications related to services, transactions, security, or contractual matters.

11. Third-Party Links

Our website may contain links to external websites or services, including others in the Massey ecosystem. MACS is not responsible for the privacy practices, security, or content of third-party websites, and we encourage you to review their policies.

12. Children's Privacy

Our services are intended for educational institutions, adult learners, professionals, and authorized users. We do not knowingly collect personal information from children under 13 through our website. If we learn that we have collected such information without appropriate consent, we will take reasonable steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy periodically. The revised version will be posted on our website with an updated effective date or last updated date. Continued use of our website or services after changes are posted means you acknowledge the revised policy.

14. Contact Us

For questions or privacy requests, please contact:

Massey & Associates Consulting Solutions
Email: [email protected]
Or reach us through our contact page.